LEGO and Disney Collaborate on its 100th Anniversary With New Sets
Mickey Phoon — March 9, 2023 — Life-Stages
References: hypebeast
Disney is commemorating its 100th anniversary with LEGO by launching a 'Share the Wonder' series with the Up House and a set of 18 fan-favorite Disney characters starring in a new blind bag collection. As Disney was founded in the1923, this collaboration will feature many of Disney’s movie and television franchises that are beloved by the general public.
The Up movie franchise debuted in LEGO form as the iconic balloon house has been recreated. 598 pieces consist of the colorful half-home with four rooms packed with details from the movie and attachable balloons on the rooftop. There will be LEGO minifigures of characters like the Sorcerer’s Apprentice Mickey, Pinocchio, Jiminy Cricket, Stitch 626, Pocahontas, Robin Hood, Queen of Hearts, Mulan, Baymax, and more. The characters Old man Carl Fredricksen, wilderness explorer Russell, and Dug the dog are in minifigure form with accompanying accessories. In addition, the blind bags contain one figure each.
The Up House will be available on April 1 for $60, and the Disney 100 Minifigure packs will be available on May 1 for $5 each.
Image Credit: LEGO, hypebeast, hypebeast, hypebeast
The Up movie franchise debuted in LEGO form as the iconic balloon house has been recreated. 598 pieces consist of the colorful half-home with four rooms packed with details from the movie and attachable balloons on the rooftop. There will be LEGO minifigures of characters like the Sorcerer’s Apprentice Mickey, Pinocchio, Jiminy Cricket, Stitch 626, Pocahontas, Robin Hood, Queen of Hearts, Mulan, Baymax, and more. The characters Old man Carl Fredricksen, wilderness explorer Russell, and Dug the dog are in minifigure form with accompanying accessories. In addition, the blind bags contain one figure each.
The Up House will be available on April 1 for $60, and the Disney 100 Minifigure packs will be available on May 1 for $5 each.
Image Credit: LEGO, hypebeast, hypebeast, hypebeast
Trend Themes
1. Collaborative Anniversary Sets - Collaboration between companies on commemorative sets for milestone anniversaries can generate interest and revenue.
2. Blind Bag Collections - Blind bag collections release of characters and figures may retain consumer interest and extend product shelf-life.
3. Iconic Movie Franchise LEGO Sets - Recreating iconic houses and scenes from popular movie franchises in LEGO form can awaken nostalgia and draw consumers.
Industry Implications
1. Toy - Collaborations and the release of new collections and sets can boost interest and sales in the toy industry.
2. Entertainment - The release of blind bag collections and new sets can drive viewer interest and increase movie and tv show sales.
3. Memorabilia - Collaborative sets and the release of new figurines and collections can present themselves as potential collector's items to a larger market.
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