This year’s H&M Super Bowl ad will be the fashion retailer’s second Superbowl commercial, following its first in 2012. The ad will promote H&M’s David Beckham Bodywear Collection, which will be in stores and online as of January 30th.
An interesting point about the commercial is that anyone watching on a 2012 or 2013 model of a Samsung Smart TV will be able to purchase items from the line directly through a t-commerce platform.
There are two versions of the 30-second commercial and as it stands, fans have the chance choose which version will be aired on Super Bowl Sunday. The options include a “covered” or “uncovered” version and the votes can be cast online at HM.com.
Why This Trend Is Growing
- Television-commerce
- Disruptive innovation opportunity: Exploring ways to integrate e-commerce and television advertising to create a seamless shopping experience.
- Fashion Ads
- Disruptive innovation opportunity: Leveraging interactive and engaging advertisements to drive online sales and enhance brand experiences.
- T-commerce Platform
- Disruptive innovation opportunity: Developing advanced technology that allows viewers to make purchases directly from their TVs during commercials.
Industries Being Reshaped
- Retail
- Disruptive innovation opportunity: Implementing television-commerce strategies to boost online sales and reach a broader audience.
- Advertising
- Disruptive innovation opportunity: Embracing innovative formats such as interactive fashion ads to captivate audiences and drive consumer engagement.
- Technology
- Disruptive innovation opportunity: Creating advanced t-commerce platforms that integrate seamlessly with smart TVs, revolutionizing the way people shop for products.
