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The Harvey Nichols Sale Campaign Features a Lot of Accidents

 - Jun 11, 2012
References: harveynichols & refinery29
This Harvey Nichols sale campaign is perhaps one of the most shocking approaches to promotion the fashion scene has seen in a while.

The ads, which highlights the streamlined goods, are incredibly bright and beautiful. Featuring attractive and straight-faced models, the hilarity of the campaign is understated and definitely effective. The clothes themselves are incredibly bright, and this approach to promotion is appropriate given the youthful feel of the pieces. Whether these offend or delight a viewer, they're bound to get attention no matter who sees the ad. Playing into shockvertising without being sexually explicit, Harvey Nichols went in the direction of potty humor for an exciting change.

Potentially off-putting but undoubtedly buzz-worthy, this campaign is a messily chic take on promotion.