With a cheeky slogan that plays with the model's DJ occupation, the Solange Knowles for Madewell video declares: Mix Well, Made Well.
This collaboration is a bold branding move by Jenna Lyons, who is the creative force behind J.Crew and Madewell. The two brands have a cult-like following for their exquisite tailoring and exquisite quality of goods. Choosing Solange for its fall ad campaign seems a natural progression due to the starlet's modeling background. According to the New York Times, she is a perfect fit as her older sister Beyonce has deemed her "so Brooklyn."
Replacing fashion it girl Alexa Chung, the Brooklynite musician looks flawless in the campaign video. She boasts an air of fresh, clean-cut beauty whilst exuding cool. This combination works with the brand's identity perfectly, and will resonate well Madewell's following of smartly dressed hipsters.