The Michael Kors Holiday 2012 campaign aims to create a decadent utopia of glitzy winter glamour.
Models Karmen Pedaru, Simon Nessman, Shu Pei, Taylor Fuchs star in this upbeat advertisement that gives the Michael Kors aesthetic a festive twist. The collection offers a mix of enticing gold accessories, stunning handbags and luxuriant textile garments that are appropriate for the holiday season.
For this stunning winter holiday campaign, the brand commissioned legendary photographer Mario Testino to capture the glamorous feel of the ads. Young, fresh and opulent, this campaign will resonate well with a market that seeks luxury goods with a twist of modish novelty. The Michael Kors Holiday 2012 advertisements will have chic fashionistas flocking for a piece of the sparkling collection.
What Makes This Trend Stand Out
- Decadent Winter Glamour
- Disruptive innovation opportunity: Creating luxury goods that combine opulence and novelty for the holiday season.
- Utopian Glitzy Aesthetics
- Disruptive innovation opportunity: Designing campaigns that create a fantastical and glamorous world for fashion enthusiasts.
- Festive Twist on Luxury
- Disruptive innovation opportunity: Developing holiday collections that offer enticing gold accessories and stunning handbags alongside luxurious textile garments.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Introducing new marketing campaigns that capture the essence of glitz and opulence to attract a fashion-forward consumer base.
- Luxury Goods
- Disruptive innovation opportunity: Incorporating modish novelty into luxury products to appeal to a market seeking unique and glamorous items for the holiday season.
- Photography and Advertising
- Disruptive innovation opportunity: Collaborating with renowned photographers to create visually captivating campaigns that evoke a sense of opulence and decadence.
