Marc Jacobs Unveils Iris Law as the Face of its Resort 2025 Campaign
Debra John — October 23, 2025 — Marketing
References: marcjacobs
Marc Jacobs has unveiled its 'Give Marc, Get Joy' Resort 2025 campaign, featuring model, actress, and creative muse Iris Law. Continuing the brand’s seasonal exploration of 'JOY,' first introduced in Fall 2025, the campaign interprets the holiday spirit through themes of individuality, creativity, and self-expression.
The Resort 2025 collection presents signature Marc Jacobs silhouettes updated in festive finishes and refined materials. Sequined knits, metallic details, and faux-fur textures characterize the offering, accompanied by accessories and ready-to-gift pieces designed to evoke a sense of celebration. The collection will be available beginning October 30, alongside the launch of Marc Jacobs’ 'Holiday Gift Guide,' which includes curated selections and updated versions of classic styles such as 'The Tote Bag' and 'The Snapshot.'
As part of the campaign rollout, Marc Jacobs plans a series of immersive pop-ups and installations in key cities worldwide. A featured activation at Art Basel Miami Beach in December will further integrate fashion, art, and gifting experiences.
Image Credit: Marc Jacobs
The Resort 2025 collection presents signature Marc Jacobs silhouettes updated in festive finishes and refined materials. Sequined knits, metallic details, and faux-fur textures characterize the offering, accompanied by accessories and ready-to-gift pieces designed to evoke a sense of celebration. The collection will be available beginning October 30, alongside the launch of Marc Jacobs’ 'Holiday Gift Guide,' which includes curated selections and updated versions of classic styles such as 'The Tote Bag' and 'The Snapshot.'
As part of the campaign rollout, Marc Jacobs plans a series of immersive pop-ups and installations in key cities worldwide. A featured activation at Art Basel Miami Beach in December will further integrate fashion, art, and gifting experiences.
Image Credit: Marc Jacobs
Trend Themes
1. Immersive Fashion Pop-ups - Temporary physical retail spaces that blend artistic installations with shopping experiences offer fresh ways for consumers to engage with luxury brands.
2. Festive Fashion Collections - Fashion lines featuring holiday-themed materials and finishes cater to consumer desires for celebratory and expressive seasonal attire.
3. Celebrity-driven Campaigns - Leveraging the influence of public figures like models and actresses can transform traditional marketing strategies into more engaging narratives.
Industry Implications
1. Luxury Fashion - The emphasis on exclusive materials and unique designs in seasonal collections presents the potential for elevated customer experiences and brand loyalty.
2. Experiential Retail - Retail industry advancements using immersive experiences create compelling shopping environments that attract and retain customers.
3. Fashion Marketing - Innovative campaigns that blend fashion with art and celebrity culture provide dynamic new avenues for brand storytelling and customer connection.
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