Kenzo's New Campaign Film 'Cloudbusting' is Dramatized in Slow Motion

 - Jul 16, 2013
References: kenzo & dazeddigital
Kenzo's Fall/Winter 2013 campaign video, titled 'Cloudbusting,' features stunt motor cyclists, pink smoke and darkly ambient music. The ad exudes an eerie aura, which the creative directors describe as "mystical and magical."

The vigorously driving bikers represent constant transformation. The video's slow motion effect dramatizes the bike's movements in a majestic way, contrasting rapid movement with presence and permanence. A cloud of smoke also adds to the dystopian-esque vibe. Fogginess emphasizes a mystical, cult-like undertone.

Kenzo's F/W 2013 campaign shoot focuses on surrealism, but this video embraces real movements, just in a dramatized way. Aside from the stunt drivers, model Marcele Dal Cortivo makes eerie appearances where she nonchalantly sits in the backseat of a motorbike or stands solitude in a cloud of pink smoke.