A Black Card Magazine Campaign Features Rioters in High-End Couture

 - Jun 4, 2013
References: blackcard.pl & ibelieveinadv
A campaign for Black Card Magazine called 'Revoluxury' combines contrasting visuals of anarchy and luxury. The ads feature hordes of well-dressed rioters engaged in conflict. Clothed in high-end designer fashions, the anarchists fight for an unstated cause. The entire ad was made to emphasize luxury with champagne bottles being used as Molotov cocktails.

Ad agency Dim&Canzian designed the campaign for the luxury lifestyle publication Black Card Magazine. Created for holders of prestigious black credit cards, the magazine purports itself to be "an intelligent guide to luxury lifestyle" according to its Twitter bio. Black Card aims to project an exclusive image with a brand focused around serving the top one percent of earners. The ad matches that brand perfectly with extremely well-dressed actors playing the role of revolutionary leaders.