The New H&M Fitness Collection is Revealed in a Fun, Natural Video

 - Jan 2, 2015
References: hm & highsnobiety
The all-new H&M fitness collection for 2015 offers consumers the chance to purchase functional and fashionable sportswear at affordable rates. To showcase the line's versatility and durability, H&M created this candid commercial that showcases several male and female models putting the line to practical use.

While seeing a sports collection draped across a model's body is all good and well in terms of aesthetics, consumers are demanding a more transparency with clothing. To showcase that the new 2015 H&M sportswear collection will withstand any workout, H&M shot this clever 20 second video that shows people running, doing push ups and working out in the clothes. This commercial showcases to the consumer that the brand, not usually known for its athletic garments, offers high quality workout clothes.