The all-new H&M fitness collection for 2015 offers consumers the chance to purchase functional and fashionable sportswear at affordable rates. To showcase the line's versatility and durability, H&M created this candid commercial that showcases several male and female models putting the line to practical use.
While seeing a sports collection draped across a model's body is all good and well in terms of aesthetics, consumers are demanding a more transparency with clothing. To showcase that the new 2015 H&M sportswear collection will withstand any workout, H&M shot this clever 20 second video that shows people running, doing push ups and working out in the clothes. This commercial showcases to the consumer that the brand, not usually known for its athletic garments, offers high quality workout clothes.
What's Driving This Trend
- Transparency in Clothing
- Opportunity for brands to showcase the durability and functionality of their products through candid commercials.
- Affordable Sportswear
- Growing demand for functional and fashionable sportswear at affordable rates.
- Versatile Athletic Garments
- Increased interest in athletic clothing that can withstand any workout and offer high quality.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retailers to emphasize transparency and affordability in their sportswear collections.
- Fitness Equipment Manufacturers
- Opportunity for fitness equipment manufacturers to collaborate with fashion brands to showcase their products in candid sportswear commercials.
- Sports Apparel Brands
- Opportunity for sports apparel brands to expand their market by offering versatile and durable athletic garments.
