Reform Clothing Co. is an Australian company specializing in highly customizable varsity jackets. Its fresh 2012 marketing line is designed to appeal to both new graduates and those anticipating the rumored end of the world.
The photos black out everything except the jackets, and the film shows the live models being chased by stylish zombies. The genius of this campaign is in the fun synthesis of the traditional varsity jacket's dual nature of concentrated color and athletic attitude. As a bonus, these looks are perfect for spring and summer of 2012. In fact, a lot of brands are offering their own take on this classic style. So what are you waiting for? Grab your apocalypse varsity jacket now from Reform Clothing Co.
What's Driving This Trend
- Apocalypse Fashion
- Brands can innovate by designing clothing that appeals to those anticipating the end of the world.
- Personalized Varsity Jackets
- Companies can differentiate themselves by offering customizable varsity jackets.
- Zombie-themed Marketing
- Marketers can attract attention by incorporating zombies into their advertising campaigns.
Who This Affects Most
- Fashion Industry
- The fashion industry can capitalize on the trend of apocalypse-themed clothing.
- Marketing Industry
- Marketing agencies can offer alternative and unique advertising opportunities that feature zombie-themed marketing approaches.
- Custom Tailoring Industry
- Companies that offer custom tailoring services and products can expand their business by offering personalized varsity jackets.
