The Prada 'Real Fantasies' series experiments with hand-drawn collages. The project uses painted shapes to cast shadows and create a free flowing sequence of movement. The phenomenal and sentimental luxury label's film showcases Prada's Spring/Summer 2013 collections for men and women. The stylish short film manifests imaginary cinematic scenes and eludes to nostalgia and the legacy of the brand.
Viewers instantaneously become engulfed in the whimsical world Prada has created. Soft music hums in the background, glorious garments flash on to the screen and a sense of intrigue builds until the final frame.
The Prada 'Real Fantasies' short film series invites consumers into the realm of a luxury label exploring different mediums and methods of promotion.