Fashion advertising just got explosive with the G-Star RAW ad. The brand collaborated with photographer Rankin to create a visually captivating commercial for its Fall/Winter 2013 collection.
The commercial begins with footage of an animal skeleton decked out in a vest and running. It suddenly explodes into fragments and reassembles into a model wearing the clothing. The pattern of exploding and reassembling clothing continues on until the end of the ad with an electric guitar reassembling back into the running skeleton from the beginning.
This G-Star RAW ad is visually eye-catching and fun to watch and leaves an impression on viewers. The exploding denim is a very interesting concept and amazingly well executed on video. This a technique that should be used again in the future.