Swatch’s new commercial for its waterproof watch Scuba Libre combines life on land and stunning sea-like visuals. This advertisement brings a fresh look to a tired idea. The underwater adventure mimics a scuba diving expedition where the sea creatures are in harmony with our world, rather than predatory.
The only exception is the dog barking an octopus up a tree. The ad mixes urban/oceanic elements such as coral-encrusted skyscrapers, freeway tunnel-lurking sharks and a submarine subway station. The ‘Underwater’ song choice also fits the under-the-sea theme perfectly.
The Scuba Libre line comes in a variety of colors. Each style is named after a different oceanic object from clown fish to whale bone. The waterproof watch is designed not just for divers, but for regular land-dwellers too.
Why This Trend Is Growing
- Underwater Advertising
- Opportunity for brands to create surreal and visually captivating ads that combine land and sea elements.
- Harmonious Sea Creatures
- Innovation in underwater experiences that depict sea creatures in harmony with the human world rather than as predators.
- Urban-oceanic Fusion
- Exploration of the concept of blending urban and oceanic elements to create unique and visually appealing products and experiences.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to experiment with surreal and visually striking underwater advertisements.
- Watchmaking
- Potential for watchmakers to create waterproof watches that are both functional for divers and aesthetically appealing for regular consumers.
- Tourism and Entertainment
- Opportunity for the tourism and entertainment industries to offer novel underwater experiences that showcase harmonious interactions between humans and sea creatures.
