When it comes to advertising home delivery for the online shopping realm, the Shopbop Launch Pad short cleverly incorporates fashion's hottest celebrities to endorse their exceptionally fast delivery times. The short begins with Chris Benz sitting in a room with fellow designers, Thakoon and Rachel Roy. Benz is called by a Shopbop employee to the rooftop and prepped for "departure" in a large orange jumpsuit. Once Benz is placed into a large sling-shot contraption accompanied with a Shopbop package, he is blasted into the air to deliver the package in tow.
We follow Benz's mission across the globe as he catapults through the air past fashion's finest strutting the streets. Followed by a Skype session between The Man Repeller and the Dannijo sisters, Benz flies through The Man Repeller's window to deliver the Chris Benz shirt she ordered. This customized shipping short allows Shopbop customers to feel that they will have a personalized experience when shopping at the coveted online retailer.
More Stats +/-
Chic Career Styles
Serene Fashionista Portraits
Sensual Shopping Ads
Sophisticated Pleated Fashion
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.