The G-Star RAW Spring/Summer 2013 commercial features musical sensation Skrillex. The whimsical video titled 'The Art of Raw’ deconstructs the process of creating denim set against the backdrop of a heavy Skrillex soundtrack.
The video is an intense video compilation of fabrics coming together and formulating a well-constructed garment. G-Star is a label known for its impeccable attention to detail and refined casualwear for men. The contemporary brand decided to opt for an unconventional campaign to showcase its latest collection. The G-Star RAW 2013 line-up is denim-laden and filled with custom craftsmanship.
The G-Star RAW Spring/Summer 2013 campaign featuring Skrillex is bold, modern and will be a fan favorite for music lovers and fashion forward men alike.