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The Urban Outfitter’s 2012 Denim Catalog Gets Dirty

 - Aug 6, 2012
References: urbanoutfitters & youtube
Teenage angst is in full force in the new Urban Outfitter 2012 Denim Catalog as we see the new styles of the collection being worn by a bunch of teenage rebel hipsters as they parade through a high school.

The promo video for the new collection has an interesting feel to it -- who didn’t want to go into their old high school and mess things up? The idea of a bunch of friends together, who all happen to dress very well, and take over a school is brillant. These kids start up a full on food fight in the cafeteria and the cinematographer for the campaign, made a great decision to film the back ends of the models as food flys in all directions – it certainly got my attention.