The Victoria Secret Valentine's Day offerings are the perfect way to let your significant other know that you care about them -- and find them incredibly sexy.
To promote the gorgeous undergarments, the lingerie brand is gearing up for an advertisement in this year's NFL Superbowl. This is includes an online-exclusive video which stars Victoria Secret Angels Candice Swanepoel, Lily Aldridge, Karlie Kloss, Behati Prinsloo, Alessandra Ambrosio and Adriana Lima as the sexiest football players you will ever see. The 30-second spot reminds viewers: "Don't Drop the Ball. It's not Valentine's Day without Victoria Secret."
Those who are interested in watching the Victoria's Secret Angels engage in some contact sports can head over to the video here.
Why This Trend Is Growing
- Valentine Lingerie Collections
- Opportunity for lingerie brands to create innovative collections specifically designed for Valentine's Day.
- Superbowl Marketing
- Opportunity for brands to leverage the massive viewership of the Superbowl to promote their products or services.
- Online-exclusive Videos
- Opportunity for brands to create exclusive online videos as a promotional strategy.
Industries Being Reshaped
- Lingerie
- Lingerie industry can take advantage of the Valentine's Day market and create collections catering to this holiday.
- Marketing
- Marketing industry can explore innovative ways to leverage high-profile events like the Superbowl for advertising purposes.
- Digital Media
- Digital media industry can offer platforms for brands to create and distribute exclusive online video content.
