Britain's favorite condiment is back with a new Valentine's Day campaign that involves personalized Marmite jars. For those who truly love the sticky brown food paste, these custom jars could be the perfect gift.
In honor of Valentine's Day, Unilever is giving Marmite fans the chance to personalize their own 250 gram jar. To complement the holiday, the personalized Marmite jars will feature a bright red label adorned with tiny hearts and flying cupids. The jar's tagline has also been replaced with the words "a pot of love." Finally, consumers can choose whether they want their jars to read "will you be my Valentine?" or "love me or hate me, I'm yours."
Of course, this is not the first time Marmite has toyed with its famous label. The brand's Christmas campaign involved naughty and nice-themed jars, while summer saw the release of the love and hate jars.