Ahead of the 2016 Valentine's Day season, grocery retailer Tesco Ireland has created a printing service that allows consumers to give loved ones a tub of Haagen Dazs ice cream with a personalized greeting. The personalization experience will set up shop at five Tesco Ireland locations leading up to Valentine's Day and will give consumers the option of four different labels.
The entire experience was devised by Dublin-based agency Backup, who also created a social media campaign to support the activity.
Other brands that have offered personalized packaging include Nutella, Marmite and Lays Potato Chips. Haagen Dasz conducted a 'Master Ice Cream Academy' last year in London's Bloomsbury Square, which was described by the brand as a "school for the senses."