This XO Mint commercial features a surprisingly heart-warming ballad for ugly couples this Valentine's Day.
Several socially awkward dudes sing along to an uplifting folky tune, reminding all those less-than-gorgeous folks watching that there is someone out there for them. Beauty is in the eye of the beholder, after all. The chorus goes, "She's got a heart that's bigger than her hair/She might never be a model, but who cares?/She's one cloud and some wings from being an angel/And who knows, we might make —something beautiful." In a stroke of pure genius, campaign's hashtag is also #SomethingBeautiful.
Overall, XO Mint departs from the usual Valentine's Day fanfare with this charming advertisement made specially for couples that don't fit societal expectations of beauty.
What's Driving This Trend
- Ugly-couple Empowerment
- Brands can showcase unconventional beauty and celebrate diversity to empower under-represented couples.
- Non-traditional Love Songs
- Innovation opportunities exist for creating quirky, relatable love songs that appeal to diverse preferences and lifestyles.
- Hashtag Marketing
- Marketers can capitalize on the power of hashtags to reinforce brand messaging and facilitate user-generated content.
Who This Affects Most
- Beauty and Personal Care
- Companies can challenge conventional beauty standards and offer inclusive products and services that cater to a broader range of customers.
- Entertainment
- Developing unconventional entertainment content such as ugly-couple empowerment songs can attract unique audiences and generate buzz.
- Social Media Marketing
- The rise of hashtag marketing presents an opportunity for businesses to drive engagement, reach new audiences, and amplify brand messages.
