XO Mint Gives Hope to Ugly Couples this Valentine's Day
Vasiliki Marapas — February 13, 2015 — Lifestyle
This XO Mint commercial features a surprisingly heart-warming ballad for ugly couples this Valentine's Day.
Several socially awkward dudes sing along to an uplifting folky tune, reminding all those less-than-gorgeous folks watching that there is someone out there for them. Beauty is in the eye of the beholder, after all. The chorus goes, "She's got a heart that's bigger than her hair/She might never be a model, but who cares?/She's one cloud and some wings from being an angel/And who knows, we might make —something beautiful." In a stroke of pure genius, campaign's hashtag is also #SomethingBeautiful.
Overall, XO Mint departs from the usual Valentine's Day fanfare with this charming advertisement made specially for couples that don't fit societal expectations of beauty.
Several socially awkward dudes sing along to an uplifting folky tune, reminding all those less-than-gorgeous folks watching that there is someone out there for them. Beauty is in the eye of the beholder, after all. The chorus goes, "She's got a heart that's bigger than her hair/She might never be a model, but who cares?/She's one cloud and some wings from being an angel/And who knows, we might make —something beautiful." In a stroke of pure genius, campaign's hashtag is also #SomethingBeautiful.
Overall, XO Mint departs from the usual Valentine's Day fanfare with this charming advertisement made specially for couples that don't fit societal expectations of beauty.
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