The newest addition to MikMak's mobile video shopping network lets users shop videos using a feature called Blank Presents. MikMak first made itself known for an app that produced shoppable infomercials with a comical twist. Now, MikMak is introducing short 30-second "minimercials" backed by brands like GE, American Express and Oxygen Media.
This style of shoppable videos is designed to be extremely short, sweet and enticing to Millennials, especially as all of the featured products are sold for under $100.
To create a consistent narrative, multiple minimercials are strung together with a theme and a narrative. For instance, one of the four new series featured on MikMak's platform is: 'GE Presents: Conversations Over Dim Sum.'
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