Businesses are understanding the power of social media in such a way that apps are now popping up that capitalize on the platforms; take Project September as the perfect example. As though inspired by Instagram, it allows users to post photos and others to click on those images in order to buy items they like on the spot.
Created by Alexis Maybank, founder of Gilt Groupe, Project September is highly visual because of this feature. Designed to look like a spread in a fashion magazine, it is also very easy to use. Users can follow friends, influencers and brands to see a slew of content, swiping left and right to go from photo to photo.
Bloggers, fashion editors, celebrities, and others will also get commission from each purchase.