Target is looking to get a major move on in its mobile marketing strategy with its adoption of Like2Buy, a platform that allows for Target's Instagram followers to quickly and easily purchase products featured in photos on the Instagram account. The products, drawn from various participating brands, can easily be purchased by people perusing photos on Instagram.
Target's two Instagram feeds, Target and Target Style, have grown hugely popular and have over 300,000 followers each -- something Target is looking to take advantage of using Like2Buy.
This initiative makes Target one of the very first brands to offer its consumers the opportunity to shop for their products through Instagram. Popular with Millennials and Generation Z, Instagram represents a great way for brands to reach out to and influence customers, while giving them the added convenience of shopping through social media.
What's Driving This Trend
- Mobile Shopping
- Like2Buy allows for Target's Instagram followers to quickly and easily purchase products featured in photos on the Instagram account.
- Social Commerce
- Target's adoption of Like2Buy represents one of the first brands offering consumers the opportunity to shop for products through Instagram.
- Influencer Marketing
- Instagram's popularity with Millennials and Generation Z provides brands with a great way to reach out and influence customers.
Who This Affects Most
- Retail
- Like2Buy offers disruptive innovation opportunities for retail brands by enabling seamless mobile shopping experiences through social media platforms.
- E-commerce
- The rise of social commerce, exemplified by Target's use of Like2Buy, presents disruptive innovation opportunities for e-commerce companies to integrate shopping experiences with popular social media platforms.
- Marketing
- The integration of mobile shopping and influencer marketing on Instagram presents disruptive innovation opportunities for marketing professionals to leverage social media platforms for driving sales and brand engagement.
