Target is looking to get a major move on in its mobile marketing strategy with its adoption of Like2Buy, a platform that allows for Target's Instagram followers to quickly and easily purchase products featured in photos on the Instagram account. The products, drawn from various participating brands, can easily be purchased by people perusing photos on Instagram.
Target's two Instagram feeds, Target and Target Style, have grown hugely popular and have over 300,000 followers each -- something Target is looking to take advantage of using Like2Buy.
This initiative makes Target one of the very first brands to offer its consumers the opportunity to shop for their products through Instagram. Popular with Millennials and Generation Z, Instagram represents a great way for brands to reach out to and influence customers, while giving them the added convenience of shopping through social media.