An update to e-commerce giant Alibaba's Tmall social shopping app is a new feature called 'Fun,' which lets users tag brands that are visible in their photos. The app has an Instagram-like interface and the tagging feature works just like tagging another user on Instagram, except that it's a great way to see what someone is wearing if you're interested in buying the same item for yourself.
In addition to following other users on Tmall, now it's possible to follow specific brands as well. Brand pages show off a catalog of images that are tagged with a specific brand's items, which is a great way to see how other shoppers are styling similar items. As one of China's largest e-commerce websites, it will be interesting to see if this new feature offers a boost in buying.