Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,935 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,972 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,935 cutting edge ideas.

Globally Expanding Fashion Brands

Scotch & Soda Announces Expansion Including Tmall Partnership

— November 9, 2021 — Business
Amsterdam-based lifestyle apparel brand Scotch & Soda has announced that it will be expanding its reach as part of a renewed growth strategy, which will see the company open 15 new physical store locations and seven new "shop-in-shops" by the end of the year.

The new stores will be launched in major metropolitan cities worldwide, such as Madrid, Paris, Mumbai, Philadelphia, Charlotte, Gothenburg, Dortmund, Bucharest, Stuttgart, and Perth. In addition, Scotch & Soda will be launching its first digital store on Tmall Global, China's popular e-commerce platform. According to Frederick Lukoff, CEO of Scotch & Soda, "entering key markets such as China" is essential to their growth strategy, which is why the brand was ready to embrace Tmall's unique retail structure. In Paris, the company will be opening a 127-square-meter store in the city's iconic Saint Germain neighborhood, marking the brand's fifth store opening within the French capital.

However, what makes this expansion particularly unique is that the brand is launching its first-ever digital-only store to reach the Chinese market. T-mall is an e-commerce platform that has exploded in popularity in China in the last few years, yet few Western brands have taken advantage of its massive reach and highly-interactive features. In addition, the brand has joined popular Chinese social media sites, including Weibo, Little Red Book, WeChat, and Douyin. Scotch & Soda has recognized the opportunity Tmall presents to engage Chinese shoppers in new and exciting ways and has even opted to cross-promote across various Chinese-owned social media channels.

Image Credit: Shutterstock, Scotch & Soda
Trend Themes
1. Global Expansion of Fashion Brands - Opportunity for lifestyle apparel brands to expand their reach by exploring new markets and through online platforms such as Tmall Global.
2. Digital-only Stores for International Markets - Disruptive innovation opportunity for brands to reach consumers in new markets by creating digital-only stores, like Scotch & Soda's foray into China via Tmall Global.
3. Cross-promotion on Chinese-owned Social Media Sites - Brands can take advantage of the massive reach and highly interactive features of Chinese social media platforms like Weibo, Little Red Book, WeChat, and Douyin to promote their products and engage with Chinese consumers.
Industry Implications
1. Fashion and Apparel - Increased globalization and use of online platforms like Tmall Global can enable apparel brands to reach new markets and grow their customer base rapidly.
2. E-commerce - The use of e-commerce platforms like Tmall Global and social media platforms such as Weibo, Little Red Book, WeChat, and Douyin opens up new market opportunities for brands to reach customers globally.
3. Digital Marketing - The use of cross-promotion on Chinese-owned social media platforms like Weibo, Little Red Book, WeChat, and Douyin allows brands to create new and highly engaging marketing campaigns to promote their products and services.
5.4
Score
Popularity
Activity
Freshness