Scotch & Soda Debuts a Web3 Loyalty Program with Exclusive Membership Perks
Kanesa David — February 3, 2023 — Marketing
References: scotch-soda & martechseries
The Amsterdam-based fashion label Scotch & Soda is collaborating with Flaunt to transform its Club Soda 3.0 community into a web3 loyalty program. ‘Club Soda 3.0’ allows consumers to create and provide rewards to owners of digital assets. The deal with Flaunt will increase membership privileges and help Scotch co-create with its members, turning 'Club Soda 3.0' into a community-driven program accessible to all of Scotch & Soda’s loyal customers.
Through Flaunt, Scotch & Soda can configure, track, and manage programs, grant exclusive benefits, and utilize features from the Salesforce Commerce Cloud.
“Brands like Scotch & Soda recognize how web3 will completely change how we think about brand loyalty,” said Flaunt CEO and Co-Founder Connor Kelley. “We are thrilled to be building alongside an iconic brand like Scotch & Soda and delivering technology that deepens their relationships with customers and harnesses the brand’s innovative spirit.”
Image Credit: Scotch & Soda
Through Flaunt, Scotch & Soda can configure, track, and manage programs, grant exclusive benefits, and utilize features from the Salesforce Commerce Cloud.
“Brands like Scotch & Soda recognize how web3 will completely change how we think about brand loyalty,” said Flaunt CEO and Co-Founder Connor Kelley. “We are thrilled to be building alongside an iconic brand like Scotch & Soda and delivering technology that deepens their relationships with customers and harnesses the brand’s innovative spirit.”
Image Credit: Scotch & Soda
Trend Themes
1. Web3 Loyalty Programs - The use of web3 technology in loyalty programs to create community-based membership perks will continue to be a trend in the retail industry.
2. Blockchain-enabled Reward Programs - Blockchain technology can be used to enable reward programs, enhancing transparency and accountability while creating a more secure system for digital asset owners.
3. Community-driven Loyalty Initiatives - As brands recognize the value of creating community-driven loyalty programs, we can expect to see more initiatives that co-create with customers and offer exclusive benefits to members.
Industry Implications
1. Retail - The retail industry can leverage web3 loyalty programs to improve customer retention, increase brand loyalty, and enhance engagement with customers.
2. Blockchain Technology - As more industries seek the benefits of blockchain technology, reward programs that utilize this technology will become a viable option for businesses looking to improve their services while providing a secure, transparent, and accountable system.
3. CRM and Marketing - Web3 loyalty programs present a unique opportunity for CRM and marketing professionals to create engaging and personalized experiences for customers, enhancing brand loyalty and driving revenue growth.
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