Salesforce Introduces NFT Tools to Help Businesses Embrace Web3
Kanesa David — March 15, 2023 — Business
References: salesforce & siliconangle
Salesforce Inc. has officially launched Web3 branded nonfungible tokens for brands to embrace Web3 capabilities and create their own loyalty programs. Salesforce Web3 helps organizations create and manage nonfungible tokens in a reliable, scalable, and sustainable manner by giving them access to the power of blockchain technology. By linking these new digital assets to the company's CRM platform, their acquisition and usage can be monitored and connected to sales.
Salesforce’s NFT Management considers safety and ethics when engaging with Web3 technology, assuring that digital collectibles created and maintained in Salesforce Web3 are audited and safeguarded. Also, the business will exclusively use energy-efficient proof-of-stake blockchains, emitting 99% fewer emissions than proof-of-work ones.
Mattel has already utilized Salesforce's NFT Management system to launch digital collectibles.
Image Credit: Salesforce
Salesforce’s NFT Management considers safety and ethics when engaging with Web3 technology, assuring that digital collectibles created and maintained in Salesforce Web3 are audited and safeguarded. Also, the business will exclusively use energy-efficient proof-of-stake blockchains, emitting 99% fewer emissions than proof-of-work ones.
Mattel has already utilized Salesforce's NFT Management system to launch digital collectibles.
Image Credit: Salesforce
Trend Themes
1. Web3 Branded Nfts - Creating custom, branded nonfungible tokens can help organizations embrace Web3 capabilities and build loyalty programs for their customers, thanks to Salesforce's new NFT tools.
2. NFT Management System - Providing a reliable and scalable NFT management system that assures safety and ethics when dealing with Web3 technology can unlock new opportunities for businesses looking to engage with digital collectibles.
3. Energy-efficient Blockchains - Through the adoption of energy-efficient proof-of-stake blockchains, businesses can ensure that their NFT activities are environmentally responsible, and give them a competitive edge in the market.
Industry Implications
1. CRM Solutions - By linking NFTs to the company's CRM platform, businesses can track the acquisition and usage of digital assets and connect them to sales, creating new revenue streams.
2. Toy Manufacturing - Toy manufacturers, like Mattel, can leverage NFTs and digital collectibles as a new way of engaging with their audience and building brand loyalty.
3. Art and Collectibles - Blockchain-powered NFTs are disrupting the traditional art and collectibles industry, enabling artists and creators to create and sell digital art and collectibles with provable authenticity and ownership.
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