Pinterest recently announced the launch of Buyable Pins, where you can simply click a button on any post to purchase the item it features. Now, to make Pinterest shopping even easier, the online idea catalog is also opening its own in-site boutique.
Pinterest is a social media site where users can save 'Pins' by posting a photo with a short blurb detailing an object or idea that they like. They can organize Pins into collections and share them with friends. Since many of these Pins contain images of clothing, beauty products, food items or other purchasable desires, it was only logical that Pinterest would eventually enable shopping directly from the site. The introduction of Buyable Pins made it possible to shop right from a post, and the Pinterest Shop will gather all buyable items into one location.
Why This Trend Is Growing
- In-site Boutiques
- Pinterest's in-site boutique offers an opportunity for eCommerce and fashion retailers to move into social commerce.
- Social Commerce
- The introduction of Buyable Pins and a Pinterest Shop highlights the potential of social commerce, offering the opportunity for businesses to expand their reach through social media sites.
- Convenient Shopping
- The launch of Pinterest's Buyable Pins and in-site boutique emphasizes the consumer demand for convenient shopping experiences, presenting an opportunity for businesses to innovate in this area.
Industries Being Reshaped
- Ecommerce
- Pinterest's Buyable Pins and in-site boutique demonstrate the potential for eCommerce companies to increase sales through social media sites.
- Fashion Retail
- The Pinterest Shop and Buyable Pins offer fashion retailers the opportunity to leverage social commerce and drive sales through direct integration with social media platforms.
- Social Media
- The introduction of Buyable Pins and a Pinterest Shop reflects the increasing importance of social media in eCommerce and presents an opportunity for social media companies to expand their offerings toward social commerce.
