This media-connected campaign mixes online shopping and "wishlists" with in-store retail experiences.
The Brazilian furniture store Tok & Stok wanted to take advantage of the increasing popularity of online retail stores and content websites, while simultaneously remembering that in-store purchasing remains in demand. The result is their partnership with Pinterest. Hundreds of physical "Pin It" buttons are dispersed throughout the media-connected furniture store and are pressed on each time a customer is interested in an item -- and that item reaches their Pinterest boards through an app called Pinlist. The buttons connect through Bluetooth and send the item and its information immediately and directly into the user's Pinterest account.
This partnership adeptly couples in-store testing experiences with online content, making it an all-encompassing venture that also works as a unique marketing tool.
What's Driving This Trend
- Media-connected Retail
- Opportunity for retailers to integrate online platforms and in-store experiences for a seamless shopping journey.
- Wishlist Integration
- Potential to leverage wishlists and app technologies to bridge the gap between online and physical shopping.
- Bluetooth Connectivity
- Advancements in Bluetooth technology enable real-time information transfer between in-store items and online platforms.
Who This Affects Most
- Furniture Retail
- Furniture retailers can explore media-connected campaigns to enhance customer engagement and drive sales.
- E-commerce Platforms
- E-commerce platforms can develop partnerships with physical stores to provide integrated shopping experiences.
- Technology Solutions
- Companies specializing in Bluetooth technology can offer innovative solutions for seamless connectivity in retail settings.
