Social media platforms are constantly finding ways to monetize its services and one of the latest developments involves shopping Twitter. Twitter has created an e-commerce element that revolves around pages for products and services, which come complete with purchase buttons. Although some might find shopping Twitter strange, the platform writes, "Every month, millions of people Tweet about what they love: products they buy, places they visit, books they’re reading or vacations they’re planning. But it can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you’re looking for them."
With this in mind, shopping Twitter is a natural extension of the current service. It helps the consumer by making things they appreciate more effortless attainable.