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28 Examples of Co-Branded Tech Marketing

From VR Beauty Subscriptions to Musical Donut Mergers

— October 23, 2015 — Tech
These examples of co-branded tech marketing range from VR beauty subscriptions to musical donut partnerships. In recent years, both major and independent brands have begun to recognize the importance of tech-focused marketing. In an effort to reach a tech-savvy millennial audience, brands are no longer just releasing traditional print or ad campaigns but are also leveraging the power of social media to sell a product.

While examples like Call of Duty's secretive Snapchat ads garnered the attention of gamers who were using the messaging platform to communicate with friends, Dunkin Donuts' Spotify partnership illustrates the snack company's desire to appeal to younger audiences instead of just its prominent familial demographic.

Other notable examples include H&M, DKNY and Puma's live-streamed marketing initiatives through video platform Periscope as well as Lionsgate Entertainment's 'Shatter Reality' short -- an Oculus-powered VR experience that promoted the new Insurgent film debut at SXSW.
5.8
Score
Popularity
Activity
Freshness
28
Pizza-Promoting Gaming Networks
Pizza-Promoting Gaming Networks
The Legends of Gaming Channel is Sponsored by Pizza Hut
<
27
Haunted VR Adventures
Haunted VR Adventures
Target's 360-Degree Experience Takes You into a Haunted House Online
<
26
Livestreamed Motorcycle Rides
Livestreamed Motorcycle Rides
A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
<
25
Sensual Liquor Livestreams
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
<
24
Livestreaming Flight Campaigns
Livestreaming Flight Campaigns
Turkish Airlines Makes Everyone a Passenger with Periscope
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23
Branded Livestreaming Apps
Branded Livestreaming Apps
Comcast's Xfinity Share Helps Create and Share Livestream Video Content
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22
Photo-Sharing Football Apps
Photo-Sharing Football Apps
The NFL and Snapchat Have Teamed Up for an Enhanced Fan Experience
<
21
Socially-Focused Fashion Branding
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
<
20
Musical Donut Promotions
Musical Donut Promotions
The Dunkin' Donuts Spotify Deal Appeals to Young Consumers
<
19
Smart Transportation Networks
Smart Transportation Networks
Sprint and Cisco's Wi-Fi Network Will Make Kansas a Connected City
<
18
In-Flight Music Apps
In-Flight Music Apps
Spotify & The New York Times are Now Available on Virgin America Flights
<
17
Sporty Social-Media Marketing
Sporty Social-Media Marketing
Puma Uses Periscope to Promote Its #ForeverFaster Twitter Campaign
<
16
Curated App News Channels
Curated App News Channels
The Buzzfeed x WeChat Partnership Sees News Content Added to the Service
<
15
VR Cereal Boxes
VR Cereal Boxes
Nutri-Grain's BOLT Cereal Box Lets People Experience Virtual Reality
<
14
Live Snowboarding Videos
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
<
13
Cross-Platform Reality Shows
Cross-Platform Reality Shows
The Next Style Star Was Developed By Maker Studios and Macy's
<
12
VR Action Movie Experiences
VR Action Movie Experiences
This Insurgent Film Short Gives Fans an Immersive Experience at SXSW
<
11
Shark Video Streaming Systems
Shark Video Streaming Systems
Discovery & Meerkat Team Up to Bring 24/7 Shark Week Video Coverage
<
10
Rooftop Instagram Stunts
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
<
9
Collaborative Video Sharing Apps
Collaborative Video Sharing Apps
The Ferris App Lets You Edit, Share and Augment Mobile Video
<
8
Social Novel Campaigns
Social Novel Campaigns
'Heyharryheymatilda' on Instagram Uses Social Media Storytelling
<
7
Social Media Brand Advocates
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
<
6
Live-Streaming Soda Campaigns
Live-Streaming Soda Campaigns
The Mountain Dew Brand is Using Periscope to Boost Engagement
<
5
Livestreaming Fashion Channels
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
<
4
Secretive Gaming Campaigns
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
<
3
Running Soundtrack Apps
Running Soundtrack Apps
Adidas and Spotify Partner to Offer the 'adidas go' App
<
2
Cinema-Simulating Headsets
Cinema-Simulating Headsets
This VR Application Recreates the Movie Theater Experience at Home
<
1
VR Beauty Subscriptions
VR Beauty Subscriptions
These Birchbox VR Headsets Will Be Included in Birchbox Man Orders
<