In order to announce its 2016 lineup in a novel way, a global Harley-Davidson ride was staged on Periscope.
In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were captured on new Dark Custom and S Series models. As a brand that already has a huge following of men and women, audiences tuned in from all over the world to virtually feel like they were a part of the ride around the globe. In the event that someone couldn't tune into the 30-minute event on Periscope, the brand also uploaded the video to YouTube.
Whether it's unveiling a new product launch or capturing a candid behind-the-scenes moment, a livestreaming app like Periscope gives fans the chance to come along on an exclusive journey as the action unveils.