BuzzFeed and popular Tencent-backed app WeChat recently announced a partnership that will see the Internet news brand create content for the VoIP platform. As noted by TechCrunch, BuzzFeed's foray into the world of chat apps became a more prominent in summer 2014, when the web-based news brand hired a manager for its chat app presence.
The Buzzfeed and WeChat partnership is orchestrated around an official BuzzFeed account on the platform, with editorial being managed by the aforementioned newly developed position. BuzzFeed is arguably the largest media partner of WeChat to date and will likely benefit from the platform's strong presence in the China market.
Other notable brand partnerships associated with WeChat include a Burberry campaign launched on the platform in summer 2014.
What's Driving This Trend
- Chat App Content Collaboration
- The partnership between Buzzfeed and WeChat highlights the trend of news brands creating content for chat app platforms.
- Social Media Partnerships
- The collaboration between Buzzfeed and WeChat showcases the trend of media brands partnering with popular social media platforms.
- International Market Expansion
- The partnership between Buzzfeed and WeChat indicates the trend of media brands expanding their presence in the Chinese market through collaborations with popular local platforms.
Who This Affects Most
- News Media
- News media industry can leverage chat app platforms to reach wider audiences and engage users with curated content.
- Social Media
- Social media industry can benefit from partnerships with media brands to provide unique and engaging content to their users.
- Tech and Internet
- Tech and internet industry can explore opportunities to collaborate with popular chat app platforms to offer new and innovative services.
