Since the immersive nature of virtual reality has the potential to make Halloween even scarier, Target is using this technology to take audiences into a haunted house online through YouTube.
The 'House on Hallow Hill' experience begins by introducing viewers to a creepy house. In first-person perspective, a viewer is made to feel as though they were about to take a picture of the house, when a raven snatches up their phone. To retrieve it, a user must venture inside the haunted house. The adventure continues using YouTube's 360-degree video format and annotations to guide viewers through their own choose-your-own-adventure experience.
Considering Target's main audience, the Halloween content is family-friendly, but nonetheless fun to explore on either a tablet, mobile device or desktop computer as an example of immersive VR marketing.
Haunted VR Adventures
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