Spotify and adidas have teamed up to release 'adidas go,' an app that curates users' soundtrack according to their pace.
The app functions by using the iPhone's acceleratometer to measure the user's stride rate, which is then paired to songs with matching beats-per-minute. This ensures that the workout and playlist are perfectly in-sync, providing a cohesive exercise experience. The adidas go app can also suggest new music for the user based on their previous listening history and preferred artists and playlists.
Going to the gym is no longer something consumers have to drag themselves out of bed for. Athleticism and fitness culture is on a rise, emerging from a love of sport and activity, and consumers are always searching for ways to make their fitness experience more holistic.