This year Discovery has collaborated with Meerkat to produce Shark Week video streams. Shark Week is a week-long celebration of sharp-toothed sea creatures that takes place each year. It often features new tech ideas and innovations such as this continuous streaming system of action-packed shark videos.
The Shark Week videos are streamed through the Discovery website using Meerkat software. Each video is provided through the embedded live stream created by Meerkat.
The great part about the video streaming system is that viewers have access to every minute of Shark Week via their smartphones using the Meerkat app. While it's convenient to have the online version to view the videos on, the mobile app provide 24/7 connectivity to everything Shark Week-related. The permanent live broadcasting is a experimental partnership that will expose both parties and maintain the ultimate goal of providing viewers with great shark content.