Digital content network Endemol Beyond USA partnered with Pizza Hut in the creation of a new web series titled Legends of Gaming. The new series brings together the ultimate comfort food in the perfect game-based setting.
Legends of Gaming will be the first series on the company's new e-sports and gaming digital channel called Smasher. Essentially the series will bring together four teams of two gamers. These gamers will compete while being coached by e-sports celebrities such as Fatal1ty, Perfect Legend, HotShottGG and Hafu.
The show's host will be YouTube personality Toby "Tobuscus" Turner. Each episode will focus on gaming, satire and pizza. The set of show will be decorated with Pizza Hut and gaming accessories. This is the perfect place for gamers to relax, grab a bite and watch some intense gaming while learning from industry professionals.
What's Driving This Trend
- Web Series Sponsorships
- Creating web series with brand sponsorships to reach targeted audiences and create engaging content.
- E-sports and Gaming Channels
- Launching digital channels dedicated to e-sports and gaming content to cater to the growing audience and capitalize on advertising opportunities.
- Gamification of Marketing
- Integrating gaming elements into marketing campaigns to enhance brand awareness and customer engagement.
Who This Affects Most
- Food and Beverage
- Partnering with content networks to create branded entertainment that combines food and gaming experiences for increased customer interaction and loyalty.
- Digital Content Production
- Creating and producing web series and digital channels focused on e-sports and gaming, providing brands with new ways to target and engage with gaming enthusiasts.
- Marketing and Advertising
- Utilizing gamification strategies to create interactive marketing campaigns that attract and engage consumers, leveraging the popularity of gaming culture and e-sports.
