Facebook and Shopify have teamed up for a shopping platform that integrates the online media site in your retail experience. The partnership will enable users and companies to buy and sell products through Facebook. The new platform makes it easier to make purchases by removing portals which makes online shopping a more streamlined experience.
Not only is making purchases easier for Facebook users, brands and companies will benefit tremendously as well. Through Facebook, brands will be able to generate more traffic and increase sales through user engagement. To participate in this shopping platform, users can download the app which will direct you to a customizable tab that leads to featured products. After scrolling through products, users can select items they want to purchase. Product prices and images will then be imported directly to Facebook.