Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
Laura McQuarrie — March 4, 2015 — Marketing
References: plus.google & thedrum
In partnership with a number of popular beauty bloggers from across the UK, Tesco has launched a 12-month beauty consultation program that will take place over Google+ Hangouts.
Shoppers looking for beauty, makeup, hair and skincare suggestions are able to book free, private sessions online or through the Tesco Beauty Hub at Tesco Living with expert bloggers that last about 15-20 minutes. After these online sessions have concluded, participants are sent a follow-up email from Tesco containing more information on products recommended, although there is no obligation for consumers to purchase these items. By arming its shoppers with knowledge straight from the mouths of online beauty experts, Tesco aims to enhance the in-store experience, as well as boost engagement and brand loyalty, marking an increase in the brand's efforts on social media.
Shoppers looking for beauty, makeup, hair and skincare suggestions are able to book free, private sessions online or through the Tesco Beauty Hub at Tesco Living with expert bloggers that last about 15-20 minutes. After these online sessions have concluded, participants are sent a follow-up email from Tesco containing more information on products recommended, although there is no obligation for consumers to purchase these items. By arming its shoppers with knowledge straight from the mouths of online beauty experts, Tesco aims to enhance the in-store experience, as well as boost engagement and brand loyalty, marking an increase in the brand's efforts on social media.
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