Clarins Group is expanding its live video shopping following its successful pilot project where conversion rates rose 30%. The cosmetic brand's decision to implement life video shopping to its subsidiaries worldwide coincides with a new long-term agreement with Stockholm-based software company Bambuser.
The brand's pilot program launched in Hong Kong, Malaysia, Singapore, Taiwan, and Thailand. Clarins engaged viewers for up to 17 minutes at a time. Since then, the company has established long-term agreements across 10 markets. The flagship has rolled out in the US and Canada thus far. Clarins Group expects to implement its live interactions with consumers in Spain shortly. Dedicated to constant innovation, the brand's new endeavor addresses the changing relationship between digital and physical worlds.
Image Credit: Clarins Group