Uber and The Body Shop Expand Partnership to Include 75 New Storefronts
Niko Pajkovic — August 10, 2022 — Business
References: thebodyshop & prnewswire
Uber Technologies has announced that it will be expanding its partnership with The Body Shop to offer beauty retailer's products for delivery across nearly all of its United States-based locations.
The expansion builds on the two brands' 2020 partnership, which piloted the opening of six The Body Shop stores for delivery of haircare, body care, and skincare products. Starting tomorrow, 75 of The Body Shop's stores will begin offering more than 2,000 of the brand's signature products through Uber Eats.
"Beauty is an exciting space for us, and expanding with The Body Shop, a beauty industry staple for over 40 years, will allow us to bring on-demand cosmetic and personal care items to even more people across the country," said Christian Freese, head of New Verticals for Uber Eats in the US & Canada.
Image Credit: Daphne Howland/Retail Dive
The expansion builds on the two brands' 2020 partnership, which piloted the opening of six The Body Shop stores for delivery of haircare, body care, and skincare products. Starting tomorrow, 75 of The Body Shop's stores will begin offering more than 2,000 of the brand's signature products through Uber Eats.
"Beauty is an exciting space for us, and expanding with The Body Shop, a beauty industry staple for over 40 years, will allow us to bring on-demand cosmetic and personal care items to even more people across the country," said Christian Freese, head of New Verticals for Uber Eats in the US & Canada.
Image Credit: Daphne Howland/Retail Dive
Trend Themes
1. Beauty Product Delivery - Expanding delivery options for beauty products through partnerships with established retailers presents opportunities for future growth and customer satisfaction.
2. Collaborative Retail Delivery - Collaborations between retailers and delivery platforms can create a better customer experience by providing convenient and efficient delivery options.
3. On-demand Retail - The expansion of on-demand retail delivery services presents an opportunity to disrupt traditional retail and create new revenue streams.
Industry Implications
1. Beauty Retail - The beauty industry is ripe for innovation in delivery, and partnerships with delivery companies like Uber can help retailers meet the evolving demands of the market.
2. Delivery Services - Delivery services must adapt to meet changing consumer expectations and build partnerships with retailers to stay competitive in the market.
3. Retail - Traditional retail businesses can adopt on-demand delivery services to expand their market and compete with the speed and convenience of online shopping.
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