DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Kanesa David — March 20, 2024 — Marketing
References: doordash & retaildive
DoorDash is partnering with cosmetic brands Sally Beauty and Mac Cosmetics to launch a new on-demand delivery service that brings both brands' beauty and skincare products to consumers at home. As part of a limited-time offer, shoppers can now order from Sally Beauty through DoorDash with a $0 delivery fee until May 31.
Furthermore, both Sally Beauty and MAC Cosmetics will be accessible to DoorDash's membership program subscribers through DashPass. DashPass members enjoy exclusive benefits such as no delivery fees, reduced service fees, and other members-only perks.
“We see consumers ordering from retail categories more than ever before and trying out new categories earlier in their DoorDash journey,” said Shanna Prevé, vice president of partnerships at DoorDash. “As consumers have higher demand and expectations for convenience and selection, we’re thrilled to connect merchant partners, like Sally Beauty and MAC, with people in new ways and unlock potential additional revenue.”
Image Credit: rblfmr
Furthermore, both Sally Beauty and MAC Cosmetics will be accessible to DoorDash's membership program subscribers through DashPass. DashPass members enjoy exclusive benefits such as no delivery fees, reduced service fees, and other members-only perks.
“We see consumers ordering from retail categories more than ever before and trying out new categories earlier in their DoorDash journey,” said Shanna Prevé, vice president of partnerships at DoorDash. “As consumers have higher demand and expectations for convenience and selection, we’re thrilled to connect merchant partners, like Sally Beauty and MAC, with people in new ways and unlock potential additional revenue.”
Image Credit: rblfmr
Trend Themes
1. On-demand Beauty - The partnership between DoorDash, Sally Beauty, and Mac Cosmetics introduces a new on-demand delivery service for beauty and skincare products.
2. Exclusive Membership Benefits - DashPass members gain access to exclusive benefits like no delivery fees and reduced service fees when ordering from Sally Beauty and MAC Cosmetics through DoorDash.
3. Expanded Retail Categories - Consumers are exploring new retail categories earlier in their DoorDash journey, showcasing increased demand for convenient access to products like beauty and skincare items.
Industry Implications
1. Cosmetics & Beauty - The cosmetics and beauty industry can leverage on-demand delivery services to reach consumers at home with ease and provide a seamless shopping experience.
2. Food Delivery - The food delivery industry, represented by DoorDash, is expanding its services to include non-food categories like beauty products, tapping into new markets and potential revenue streams.
3. Retail & E-commerce - Retail and e-commerce industries are adapting to meet consumer demand for expanded categories by partnering with delivery services, creating innovative opportunities for growth and increased customer reach.
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