U.K.-based supermarket chain Tesco has launched a new check-out-free store in London, England called GetGo. The new store has an accompanying app that allows users to purchase groceries, weigh them out, and automatically pay.
The new technology utilizes a combination of weight sensors and cameras to automatically determine the total price of a Tesco shopper's grocery load. Using the app, shoppers will even be able to check in to a store, grab groceries that they have ordered online, and walk out, all without engaging in the traditional check-out process.
Tesco hopes that the GetGo store will provide customers with a truly seamless shopping experience. “We are constantly looking for ways to improve the shopping experience, and our latest innovation offers a seamless checkout for customers on the go, helping them to save a bit more time," said Kevin Tindall, Managing Director of Tesco Convenience.
Image Credit: GetGo
Key Themes Behind This Trend
- Seamless Check-out Experience
- The trend of frictionless and checkout-free shopping can help retailers improve customer experience and reduce wait time.
- Weight Sensor Technology
- The trend of using weight sensor technology combined with cameras can lead to innovative solutions for retailers looking to automate their check-out process.
- Mobile Apps for Groceries
- The trend of mobile apps allows grocery retailers to provide a convenient, on-the-go shopping experience for customers who want to skip the lines and purchase groceries directly from their smartphones.
Where This Applies
- Retail Industry
- Retailers can use the trend of seamless check-out experiences to improve customer satisfaction and gain a competitive advantage, while reducing costs associated with traditional check-out methods.
- Technology Industry
- Technology companies can invest in weight sensor technology combined with cameras to create innovative solutions for retailers who are looking to automate their check-out process.
- Grocery Industry
- The trend of mobile apps for groceries is disrupting the grocery industry by providing a convenient, on-the-go shopping experience for customers who want to skip the traditional lines and shop for groceries directly from their smartphones.
