Blogger Niki Takesh is making a splash with her signature style in the Nasty Gal 'Make A Scene' lookbook.
The burgeoning cyber queen was a perfect fit for online retailer Nasty Gal's hipster style identity. She oozes cool with her thrifty garments that are a throwback to turn of the millennium early 2000's culture. The 20-year-old from Los Angeles has a cult-like Instagram, Twitter and Facebook following.
She sports Nasty Gal's collection of garments with an ultra modern appeal. The frocks are vintage-inspired with an urban street edge, and she's also presented in a whirl of layered fabrics with bold prints and ombréd purple tresses. The aesthetic is decidedly stellar with the nebular nails, as the web girl is seen uploading on Instagram. The idea of using up-and-coming celebrity to embody brand identity is stellar as the model would definitely wear the clothing herself.
What's Driving This Trend
- Vintage-inspired Urban Style
- Disruptive innovation opportunity: Creating a clothing line that combines vintage-inspired designs with urban street edge, catering to millennial consumers.
- Cult-like Social Media Following
- Disruptive innovation opportunity: Developing influencer marketing strategies to leverage the power of social media followings for brand promotion.
- Celebrity Brand Embodiment
- Disruptive innovation opportunity: Collaborating with up-and-coming celebrities to embody brand identity and appeal to target customers.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrating online and offline shopping experiences to provide a seamless and engaging customer journey.
- Social Media Marketing
- Disruptive innovation opportunity: Utilizing artificial intelligence and data analytics to optimize influencer marketing campaigns and track their impact.
- Brand Partnerships
- Disruptive innovation opportunity: Expanding brand collaborations with celebrities and influencers to reach new audiences and increase brand visibility.
