Designers are often hand-picked to curate stylish events and create unique packaging designs for the food and beverage industry, but brands in search of a more authentic voice are securing blogger design partnerships.
As a fashion designer and the voice behind HELLO! magazine, influencer Julien Macdonald collaborated with Müllerlight for the second time to create two limited edition packaging designs for the brand's flavorful yogurt pots. The fun designs for the Strawberry and Smooth Toffee containers feature "Müllerlight Ladies" depicted in the style of fashion illustrations, decked out in glamorous gowns that capture the essence of each flavor.
Pairing Macdonald's distinctive style with familiar flavors from Müllerlight yields a winning combination that will appeal to fans of both of the involved collaborators.