Müller Corner Originals Revives a 90s-Inspired Yogurt Product
Michael Hemsworth — September 6, 2023 — Lifestyle
References: muller & talkingretail
Müller Corner Originals are heading to the dairy aisle in the UK to provide consumers with a retro way to indulge their sweet tooth this fall. The product is inspired by the brand's range from 1997, and includes three serving of Mississippi Mud Pie Inspired and Strawberry & Choc Orange Balls yogurts in each pack. These flavors are no doubt sure to capture the attention of consumers of all ages who will remember the original versions or who are new to the category.
Strategy and Marketing Director at Müller Yogurt & Desserts Toby Bevans commented on the Müller Corner Originals saying, "We know that people are excited by all things retro. The proof is in the pudding, since we brought Müller Corner Mississippi Mud Pie Inspired back, the reaction has been incredible. Müller Corner is an icon in the yogurt world, and with a huge back catalogue of favourites for us to bring back, we want to use this to bring excitement, fun and some retro good times to the dairy aisle.”
Strategy and Marketing Director at Müller Yogurt & Desserts Toby Bevans commented on the Müller Corner Originals saying, "We know that people are excited by all things retro. The proof is in the pudding, since we brought Müller Corner Mississippi Mud Pie Inspired back, the reaction has been incredible. Müller Corner is an icon in the yogurt world, and with a huge back catalogue of favourites for us to bring back, we want to use this to bring excitement, fun and some retro good times to the dairy aisle.”
Trend Themes
1. Retro-inspired Snacks - The revival of retro-inspired yogurt snacks presents an opportunity for businesses to tap into nostalgic consumer preferences and cater to a market seeking familiar flavors from the past.
2. Indulgent Yogurt Flavors - The introduction of indulgent yogurt flavors like Mississippi Mud Pie Inspired and Strawberry & Choc Orange Balls provides an opportunity for companies to stand out in the competitive dairy aisle by offering unique and enticing options to consumers.
3. Nostalgia Marketing - The success of the Müller Corner Originals demonstrates the potential of nostalgia marketing, allowing brands to leverage the appeal of past products to create buzz and engage both new and existing customers.
Industry Implications
1. Dairy Industry - The retro yogurt snack trend presents a disruptive innovation opportunity for the dairy industry to innovate and introduce new product lines that cater to consumers' desire for nostalgic flavors and experiences.
2. Food Packaging Industry - The launch of retro-inspired yogurt snacks opens up possibilities for the food packaging industry to create unique and eye-catching designs that evoke a sense of nostalgia, capturing the attention of shoppers and enhancing product appeal.
3. Marketing and Advertising Industry - The resurgence of retro-inspired snacks highlights a potential disruptive innovation opportunity for the marketing and advertising industry to create compelling campaigns and strategies that tap into nostalgia, effectively reaching and engaging target audiences.
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