The Barbie movie’s arrival in theaters will be unmissable, thanks to a mind-boggling $100 million marketing budget and numerous collaborations that have welcomed fans of all ages into the iconic doll’s brightly colored world.
Greta Gerwig’s 2023 Barbie promises an unforgettable cinematic experience and ahead of the film’s release, fans far and wide have been captivated by official collaborations, including many that bring references from the movie into real life.
Barbie collaborations are igniting nostalgia by tapping into the beloved icon's timeless charm, as evidenced by everything from thrifted Barbiecore fashion collections to dollhouse-inspired furniture that transports fans back to their cherished childhood memories. Additionally, the enchanting collaborations extend beyond the tangible, with scents and experiences that allow people to immerse themselves in Barbie's world, inspiring a sense of wonder and delight for audiences of all ages.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
