The Zara x Barbie Collection Features Iconic Styles
Laura McQuarrie — July 17, 2023 — Pop Culture
References: zara & refinery29
The upcoming Barbie Movie is inspiring a new wave of Barbiecore fashion and with the Zara x Barbie collection, fans can sport pieces and full looks inspired by the highly anticipated film. This capsule collection includes iconic Barbie styles like the black and white one-piece swimsuit worn by the original Barbie, as well as the pink gingham dress worn by Margot Robbie, who plays the iconic doll herself.
Details throughout this collection include glittery logos, shimmery metallics and even a nod to the Western outfits worn by both Barbie and Ken in the movie. This collection goes beyond fashion and accessories, and also includes beauty products, homeware and more.
For the launch, Zara will be opening the doors to Barbie Dreamhouse-themed pop-ups.
Details throughout this collection include glittery logos, shimmery metallics and even a nod to the Western outfits worn by both Barbie and Ken in the movie. This collection goes beyond fashion and accessories, and also includes beauty products, homeware and more.
For the launch, Zara will be opening the doors to Barbie Dreamhouse-themed pop-ups.
Trend Themes
1. Barbiecore Fashion - The upcoming Barbie Movie is inspiring a new wave of Barbiecore fashion, creating opportunities for designers to create bold and vibrant looks that capture the essence of Barbie.
2. Iconic Styles - The Zara x Barbie collection features iconic Barbie styles from the original black and white one-piece swimsuit to the pink gingham dress, presenting opportunities for fashion brands to recreate and modernize classic designs.
3. Fashion and Lifestyle Collaboration - The Zara x Barbie collection goes beyond fashion by including beauty products, homeware, and more, highlighting the potential for collaborations between fashion and lifestyle industries to create immersive brand experiences.
Industry Implications
1. Fashion Retail - The Zara x Barbie collection showcases the potential for fashion retailers to collaborate with popular culture and create limited-edition collections that generate excitement and drive sales.
2. Film and Entertainment - The upcoming Barbie Movie and its collaboration with Zara demonstrate the opportunities for film and entertainment industries to leverage fashion partnerships to extend their brand reach and engage with fans in new ways.
3. Beauty and Cosmetics - The inclusion of beauty products in the Zara x Barbie collection suggests potential opportunities for the beauty and cosmetics industry to create themed collections that appeal to nostalgic and trendy audiences.
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