Target recently released a sneak peek of its latest plus-size line. As consumers continue to demand a more broad range of sizes, retailers have begun producing more stylish plus-size clothing collections. The most recent pieces from Target draw inspiration from recognized plus-size fashion bloggers.
Target's new plus-size line is called 'Ava & Viv's' collection and is set to be released on August 15th. The collection was produced in collaboration with fashion bloggers such as Gabi Gregg, Chastity Garner-Valentine and Nicolette Mason. Not only did these top bloggers inspire the new line, but they also served as models for the collection.
By consulting with top fashion bloggers, Target's new collection demonstrates a greater desire to engage with consumers and meet their specific needs. The line also targets a younger consumer with a strong social media presence.