As an organization that relies primarily on private donations, the Swedish Childhood Cancer Foundation set up the Blog Battle in order to tap into the power of bloggers. Although this campaign operated as a competition, the bloggers participated out of the goodness of their hearts to see who could do the most good.
Building upon one of its fundraising initiatives, had bloggers promote the sales of Silver Heart bracelets. With purchases, people were also encouraged to make donations, which caused contributions to skyrocket. As well as meaning lots of engagement and exposure for the participating bloggers, blog readers get to feel good and the foundation gets the money it needs to continue its cancer research.
Sunscreen Reminder Bracelets
Contactless Donation Shops
Pothead Dating Apps
Tanning Funeral Pranks
Tearjerker Tissue Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.